ABOUT ME
I’m a brand-side storyteller who turns cultural sparks into campaigns people actually care about. As the strategic mind behind campaigns for iconic brands & labels: Universal Music Group, RCA Records, Spencer’s, Spirit Halloween, ROAR Organics, Sam's Club, Huggies, Samsung Dacor, Monki, Cheap Monday, Weekday, belif, O'Keeffe's, Anthropologie, Savers, Peelz, and more! I build ideas that travel - from TikTok virality to showroom takeovers - then guide cross-functional teams to bring them to life with creator-driven flair. My creative platforms anchor full-funnel plans, and my hands-on leadership keeps energy high and execution effortless.
“Anja really captured the brand correctly, from the aesthetics, to the talent choice, to the execution. She brings a unique, poetic perspective that really elevated the brand into a wider story that felt more emotional than a simple product promotion post.”
- Creative Collaborators at Uniqlo